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The Marketing Strategy GETTING THE BUSINESS READY FOR SALE We will work with you on preparing your business for sale. If you have taken the proper preliminary steps it will help your business to sell more quickly. We share our knowledge of the marketplace and competitive business offerings with you and help organize and present your business in a manner that will increase its appeal. DECIDING ON PRICE & TERMS After meeting with you to get a history of your business, and to get an understanding of the strengths and weaknesses of the business, we analyze your business, financial history, lease and market comparables. Once we have finished with this, we apply various valuation techniques to arrive at a price that will feel will realistically sell the business in a reasonable time. Under pricing will cost you money, overpricing will cost you a sale. ADVERTISING We are a member of the Florida Business Brokers Association and a part of MLS program. Your business will automatically be in the office of every member of FBBA. We will advertise your business, and others like yours, in order to get the highest response and greatest number of prospects. We use a variety of advertising media, depending on the type and size of business. Any ad we run could be the one that reaches the buyer for your business. DOCUMENTATION We collect all the information necessary to sell your business. In most cases, buyers do not see any of your records until you have accepted their offer with earnest money. QUALIFYING BUYERS We sort out the unqualified prospects, and then go a step further. We have developed a buyer profiling system that documents the needs, interests, and ambitions of all our buyers. We can then explore businesses they may never have considered before. Sellers can be sure that their business will be matched up against hundreds of potential buyers for the right fit. INTRODUCTION We make a confidential introduction of your business to buyers we feel are qualified and may have an interest. Each buyer must sign a Non-Disclosure Agreement promising to maintain complete confidentiality. We take precautions to prevent your employees, customers, competitors or suppliers from learning about your plans to sell. FOLLOW-UP Making the decision to buy is often as hard as deciding to sell. We follow prospects and can pursue a buyer without weakening your bargaining position. If you tried to actively pursue a potential buyer on your own, the price would go down with each contact! NEGOTIATION We guide you through even the most complicated contract negotiations and work with other professionals to help put tax, legal and business issues in perspective. We never give up! We find solutions to even the most difficult problems when they emerge! BUYER'S ASSISTANCE We have found that the best way to assure a successful sale is to closely assist the buyer through every step of the buying process. We unravel the "mystery" of buying a business and make the buyer comfortable with the whole process. We prepare them to act quickly when we uncover the right opportunity. We explain the seller's needs to the buyer prior to the negotiation stage. After agreement, we help the purchaser review the books and records of the business and help secure the lease, licenses and necessary approvals. THE CLOSE We manage the administrative maze of the close and work with the appropriate attorneys to accomplish a smooth sale. TRANSITION We assist at the time inventory is taken and at any other activities that must take place for a smooth transition. Because we are an active part of the business community, we will be there long after the sale, acting as a continuous resource to you and to the new owners.
Buying a business |